In traditional economics, the world is populated by calculating and unemotional utility maximizing individuals. Behavioural economics combines insights from economics and psychology, but it is also influenced by other disciplines such as sociology, philosophy, and the neurosciences, in an attempt to better model human behaviour.
Important extensions of the traditional models include for example incorporation of emotions, fairness, reciprocity and social norms. Experimental methods are applied to empirically analyse and test behavioural economic theories.
The Behavioural and Experimental Economics Group at University of Gothenburg (BEGG) is a research group established to facilitate research in behavioural and experimental economics. Research by the group members are in particular focused on lab and field experiments, and the group has an experimental lab.
Members of BEGG investigate a wide range of topics, from people's individual decision to cooperation and the optimal design of policy instruments of institutions.
Recent and ongoing research areas include public goods, relative comparisons, use of nudges for a sustainable consumption, happiness, self-control and gender differences in economic decision-making.
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